Daneson brings quality, sustainability and precision to a commodity space
Results
+45%
Conversion
+80%
Visitors with LCP < 2.5s
Zycada’s Quick Integration Boosts Speed and Revenue
Results
+45%
Conversion
+80%
Visitors with LCP < 2.5s
Zycada’s Quick Integration Boosts Speed and Revenue
TFounded in 2011, Daneson's commitment to quality and sustainability garnered retail placement in boutique stores such as Colette, Dean & Deluca, and Fortnum & Mason. Seattle's award-winning restaurant Canlis, Ritz-Carlton Hotels and Bvlgari Resort Dubai showcase Daneson's toothpicks for guests. And online lifestyle sites Uncrate, Highsnobiety and Bon Appetite have also featured Daneson's products for their readers.
In addition to creating quality products, Daneson also pledges to plant 100 trees for every tree felled to make their toothpicks.
Challenge
SPEEDING UP SHOPIFY TO ENHANCE THE CUSTOMER EXPERIENCE AND DRIVE REVENUE
Daneson's obsession with quality naturally extends to the eCommerce experience on their website. With a majority of their customers shopping from mobile devices, it's imperative that the browsing experience lives up to the brand's promise.
"Speed is always top of mind for us because we know how it affects conversion," says Clayton. "We always think about speed when designing our experiences." The team as a whole regularly performs speed tests to gauge site performance.
The impact of COVID-19 on retail revenue industry-wide also made eCommerce acceleration even more critical for Daneson. Shopify's dominant position in B2C eCommerce makes the platform a natural fit for Daneson's needs, but the company is always looking for ways to improve.
"The onboarding process was really easy -- really flexible. The Zycada team always made sure we were comfortable with changes and gave us the white glove treatment through implementation."
- Clayton Hon
COO & CTO, Daneson
Solution
Zycada speed boost drives higher sustained conversion, speeds up server responses
"I reached out to Zycada after learning about the 2020 funding round," says Clayton. He was intrigued by the proposition and got in touch with the team for a proof of concept trial.
"The onboarding process was really easy -- really flexible. The Zycada team always made sure we were comfortable with changes and gave us the white glove treatment through implementation." Daneson evaluated Zycada over the course of several weeks using A/B testing to measure conversion.
Benefits
The result? Daneson achieved a 45% boost in conversion rate through Zycada and sped up page load times. 82% of visitors have a largest contentful paint (LCP) score of under 2.5 seconds, compared to 67% without Zycada.