Video is clearly the undisputed king when it comes to dominating the Internet traffic. Video has shown that it boosts end user engagement across all verticals including eCommerce, gaming and more. The top OTT content providers fight fiercely to retain customers through focusing on four KPIs that drive their business success:
- Video Start Time (VST) - How fast the video starts playing after a user clicks on the video
- Rebuffering ratio - How often the video runs out of buffer at the client end, causing stuttering that interrupts playback
- Average Bit Rate - What techniques the underlying infrastructure uses to ensure the best possible bitrate on the client's device
- Hand-waving Latency - The time between the video was first captured by the encoder to the time when it was played on the client's screen.
Video Start Time - Zycada uses its Cloud Service Accelerator powered by patented RUBI (Real User Behavioral Intelligence) technology to understand how real users interact with the site and uses that information to transmux content in real-time to boost VST.
Average Bit Rate & Rebuffering Ratio - Traditionally the industry combats rebuffering reactively - implying when the player detects slowness, it will switch down the bit rate (reducing the average bit rate) to refill the buffer aggressively to keep rebuffering ratio low. But doing so will compromise the video quality. Zycada's programmable intelligent edge platform use Wireless Mile Acceleration and Real-time Video Transmuxer to ensure that the player receives the maximum possible bit rate and the user gets the best video experience.
Hand-waving Latency - While theoretically the video delivered online can beat the hand-waving latency of content delivered via satellite, for practical reasons media players inflate hand-waving latency to ensure other KPIs such as rebuffing ratio and VST are low. Zycada's edge platform is the only solution that reduces hand waving latency while keeping VST and rebuffering ratio low.