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Zycada Helps Harman International Transform Global eCommerce Sites, Boosting Speeds and Conversion Rates

Results

+9.4%

Conversion

+7.5%

Revenue

Zycada integrates seamlessly to boost speed and revenue

As one of the world’s leading providers of consumer and professional audio solutions, as well as connected car products, Harman continually engages with customers across a variety of media.

During recent years, Harman has bolstered its efforts to sell directly to consumers via their own eCommerce platform. Harman’s web and app teams are always on the lookout for innovations that could improve the online buying experience for their many brands.




Challenge

Quickly Enhance Performance Without Risk


Decrease response time for their global commerce sites: With a worldwide presence, Harman’s biggest objective was to deliver consistently fast web load times across all their disparate eCommerce sites, starting with www.harmanaudio.com.

Simplify operations and onboarding: Harman utilizes hundreds of domain names to serve customers in various geographies and languages. All of these domains needed to be onboarded seamlessly with no downtime. To do this, Harman needed a tool that was compatible with all existing content delivery network (CDN) and cloud infrastructure.

Future-proof optimizations: Harman understood that to continue improving their web properties in the future, their developers would have to be able to easily add customizations to deliver new features and make upgrades without disruptions. For any solution to support such future-proofing, it would have to offer a simple GUI and be user-programmable.

Headquartered in Stamford, CT, HARMAN is a wholly-owned subsidiary of Samsung Electronics. HARMAN designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and connected services.

Solution

Harman chose Zycada to overhaul its eCommerce experience. As the number one priority, Zycada helped significantly accelerate performance across the company’s global web properties. Harman’s technology teams understood that speed drives their online revenue. For every 100 milliseconds that latency is reduced, revenue jumps by 1%.

Harman employs lots of dynamic content, such recommendation engines and personalization, to create a more engaging eCommerce experience. However, dynamic content consumes more computing resources and adds latency. Using Zycada’s Cloud Service Accelerator, Harman was able to support dynamic content while drastically minimizing latency.

Zycada Cloud Service Accelerator works by pre-loading specific content in real-time for each unique user. Using machine learning, CSA technology comes to understand user behavior and predict how Harman’s online customers will interact with their sites, determining immediately what content needs to be accelerated for a given user before the user has to request the content themself.

Eliminating this step is critical to accelerating online performance.

Benefits

After deploying Zycada CSA on their US properties, Harman saw time to interactive (TTI) and time to first byte (TTFB) speeds boosted by 10-20x. This resulted in a 9.4% conversion increase across the deployed footprint.